How Does PPC(Pay-Per-Click) Advertising Work? June 3, 2009
Posted by ryankjones in Uncategorized.Tags: Advertisers, Advertising, Cheif Economist, Free Money From The Government, Google Advertising, Hal Varian, Help Advertising, How Does PPC Work?, Pay Per Click, PPC, Top Earner, What Does PPC stand for?, What Is PPC?
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PPC (Pay-per-click) advertising seems to be very complicated. Google uses this method to make money on their website from advertisers. When you search for anything on Google, there are usually three spots at the top in yellow on the search engine with whatever keyword you typed in.
For instance, go to Google right now and type in “free money from the government” and at the top there are three results in yellow. The reason these results are at the top is because those specific advertisers are paying per click to be at the top.
Now how do you imagine that works? Surely it must be the more money the person bids per click, the higher up the advertiser should be? Right? Wrong.
If you are serious about using PPC and do NOT want to waste your money, then I suggest you take some notes on the video I’m about to reveal to you.
Cheif Economist Hal Varian at GOOGLE explains this in full detail. So don’t take my word for it, watch this video and hope all you PPC advertisers out there understand how PPC advertsing REALLY works
Hope this all helps you along quite well. This guy is a genius and truly opened my eyes once I saw the video.
God Bless You All-
Ryan K Jones
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very nice post, this is informatif about ppc and internet marketing and very helpfull, i will waiting your next article about optimize ppc business, god luck.